SSAC is small non-profit organization that provides the homeless in Hong Kong with shelter, food, and employment opportunities. This organization attracts local volunteers to join their weekly event, which to support the less fortunate.
Their Facebook group is their main method of contact and media to spread awareness and potential donations.
Company
SSAC
Project duration
1 Week
Time
12/2020
Team member
Me
Problems
Goals
Digital Identity
Lack of trust
Lack of awareness
Unscalable
Payment System
Offline payment
Limited methods
Problems
Goals
Project Target
Brand awareness
Payment system
Financial reports
Brand awareness
Payment system
Financial reports
Design Target
Build trust
New re-branding
Responsive website
Challenges
One of the challenges was, not having a realistic business objectives, responsibilities, and process. Although, SSAC is a real organization, however business information is hardly presented on their Facebook group, since they mainly operate offline. In result, it was hard to construct their brand identity solely by my imagination.
One of the challenges was, not having a realistic business objectives, responsibilities, and process. Although, SSAC is a real organization, however business information is hardly presented on their Facebook group, since they mainly operate offline. In result, it was hard to construct their brand identity solely by my imagination.
Solutions
I gather all available information on their Facebook page and made sense of what they really do, and created a simply client brief. I then researched on similar industry locally and internationally, to understand what they have in common, in order to reverse engineer success.
I tired to edit their existing photos, but it didn't work. I had to outsource images, in order for them to look professionals and organized. I then created fictional financial report and facts to give transparency, social status and trust.
Visual Research
ICM
Clear segments and CTAs to better understand the different services and their impacts.
Doctors Without Boarders
By dedicating a good section to latest events tells us clearly of that they do in a short amount of time.
The Life You Can Save
Providing cases to donate gives people the feel as they are physically making impacts.
Colour Palette
#FFFFFF
#F4F4F4
#F7D769
#5DE790
#5DE790
#1FC3D4
#1FC3D4
#F24A6C
#6E5DE7
#6E5DE7
#272D38
#111111
Final Thoughts
Although this is a volunteering project and little contact with the client, it was difficult to have a clear idea on how to position this organization. However, I observed and researched on what makes them different, I was able to brand their organization to have a new online identity.
Screenshots
coming soon...
Thank You
Thank you for your time
Thank you for your time
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